JOLT launches Spark Intelligence in the U.S., bringing audience-led planning and measurement to DOOH
JOLT’s Spark Intelligence is now available across its national network of more than 4,750 JOLT screens in 65 DMAs, helping advertisers identify where target audiences are concentrated, activate across the most relevant screens and connect exposure to measurable outcomes.
Advertisers increasingly expect more from DOOH planning than location, traffic and broad demographic assumptions. They want to understand which audiences move through specific environments, why those locations make sense for a campaign and what happened after exposure.
Start with the audience, not the screen
JOLT’ Spark Intelligence puts audiences at the foundation of planning, using thousands of audience segments and billions of geospatial data points to identify where target consumers are most concentrated. This allows advertisers to make screen-selection decisions based on audience relevance and increase the opportunity to reach more of the right people.
“There’s no shortage of audience data. The challenge is making it useful,” said Brendan Dillon, Head of Revenue and Partnerships, North America at JOLT. “Spark Intelligence puts audiences at the heart of campaign planning, turning data into actionable insights that help advertisers reach the right people and drive better business results.”
Independently measured campaigns across the network have recorded foot traffic lifts of up to 89%, product preference lifts of up to 43% and brand consideration lifts of up to 26%.
The data finds the right screen. Creativity makes it unmissable.
According to Kantar’s Media Reactions study, 71% of marketers say attention has an important influence on creative effectiveness. It reflects the opportunity for brands to complement data-driven media impressions with distinctive creative experiences that earn attention.
JOLT recently became the centerpiece of a branded campaign for Lemonade, the tech-first insurance company, which wrapped JOLT charging stations across Austin with branded assets, offered sponsored free charging to EV drivers, and paired the physical takeover with in-app messaging. The campaign transformed JOLT sites into a connected brand experience rather than just an ad placement.
Advertisers can use premium formats, video, 3D and dynamic triggers, while ad delivery and creative are optimized in real-time toward the screens and audience segments generating the strongest performance.
The U.S. launch of Spark Intelligence establishes audience intelligence as the foundation for planning, activation and measurement across JOLT’s national network. As the network expands, the platform will give advertisers a consistent way to understand who they can reach, activate against those audiences and evaluate campaign outcomes across markets.
Learn more here or contact JOLT directly: [email protected]
