Know your audience. Know where they go.
Every media brief describes an audience. But knowing who an audience is on paper isn’t the same as understanding where those people actually spend time in the real world.
Discover is designed to close that gap.
What audience data does Spark Intelligence use?
Discover brings together multiple sources of audience intelligence, including movement and location data, purchase and spend behavior, household and demographic signals, digital behavior, and JOLT’s own first-party data.
Together, those signals help build a clearer picture of who a client’s audience is and where they go, rather than relying only on assumptions about where they might be.
How does that change DOOH planning?
For a media planner, that understanding becomes the foundation for everything that follows.
You can’t make a confident screen selection if you don’t properly understand the audience you’re trying to reach.
Discover brings that intelligence upfront, before the sitelist and before the buy, so the plan can be built on evidence rather than assumption.
And it’s not about creating a bigger data dump for its own sake.
It’s about answering the question every brief is really asking:
Who are these people, and where can we actually find them?
Once you understand that, you can make more informed decisions about where the campaign should show up.
Want to see what Discover surfaces for your next client brief? Let’s walk through it.
Contact the JOLT Sales Team at [email protected]
