JOLT, the roadside Digital Out-of-Home (DOOH) network bringing free charging to EV drivers across UK, today announced the appointment of Louise Down as UK Head of Marketing. In this pivotal role, Louise will support Gino Cettina, UK Sales Director, to drive the strategic vision and execution of JOLT’s unique advertising proposition, forging partnerships that enable cities to rapidly expand public EV charging access.
Through JOLT, brands can advertise across an authentically sustainable, DOOH network that’s seamlessly integrated into EV chargers. This innovative model provides an avenue for brands to fund daily free charging to drivers and help accelerate the shift to zero emission in the UK by removing EV adoption barriers. EV drivers access to up to 7 kWh of free and fast charging per day, equivalent to approximately 30 miles of range, that runs off 100% renewable energy. JOLT is also giving back to local communities by providing free advertising space to local businesses at its charging stations to help boost local economy.
UK Head of Marketing, Louise Down said, “JOLT’s unique business model has pioneered an approach that makes public EV charging more accessible to UK drivers. I’m thrilled to join this visionary team and replicate the growth the model has experienced in other regions. Building strategic marketing partnerships is fundamental to this success in delivering equal value for consumers, brands, communities and the environment.”
Louise has over 25 years of experience in working with startups and multinational businesses across the globe, delivering tailored marketing solutions on a local, regional, and global scale. Having held a senior marketing role at media agency Mindshare, and before that serving as a Consumer Insight Director, Louise understands what brands and agencies need from their media networks. Most recently, as a Marketing Specialist, Louise advised international companies on their marketing strategies and priorities to spearhead growth.
JOLT UK Sales Director, Gino Cettina said “With the appointment of Louise as UK Head of Marketing, we can focus on building the business with relevant customer insights. With a strategic vision aimed at driving innovation and empowerment within the UK market, Louise brings a wealth of experience in research to the table. Her appointment underscores JOLT’s commitment to providing partners with more relevant insights across various categories, enabling them to make informed decisions and drive meaningful impact.
Cettina also expressed his excitement, stating, ‘With Louise’s expertise, we are poised to deliver deeper, more actionable insights to our partners, delivering community and brand benefits.”
Powered by first-party data, JOLT’s DOOH model employs unparalleled access to its roadside and 1:1 audiences with its in-app advertising capabilities, enabling brands to connect with premium audiences in a more dynamic, targeted way. Through its in-app advertising capabilities, JOLT offers advanced measurement and analytics capabilities, allowing brands to track crucial metrics like engagement and impressions. Each JOLT charging station features double-sided D6 screens, turning central roadside spaces into interactive opportunities for brands to connect with highly engaged, environmentally conscious audiences.
There is a crucial need for public EV charging infrastructure with over 80% of EVs currently sold to UK drivers with access to driveways and home charging. JOLT’s business model aims to directly support the UK government’s goal of increasing public chargers tenfold, with its network growth forecast to be across the UK.
