JOLT, the Digital Out-of-Home (DOOH) network bringing free charging to EV drivers across the UK, has appointed David Sadler as Specialist Director to support the execution of JOLT’s authentically sustainable advertising proposition.
Strategically positioned in high-traffic urban areas, JOLT’s EV charging units feature double-sided D6 screens that maximise visibility and engagement, ensuring impactful and measurable advertising outcomes.
Leveraging its in-app advertising platform, JOLT also offers advertisers valuable first-party insights and analytics, allowing them to understand and target JOLT’s growing and highly engaged EV driving customer base. This innovative model generates advertising revenue to fund the installation and operation of the charging units, enabling EV drivers 7 kWh of free and fast charging per day.
“David’s appointment underscores JOLT’s ongoing commitment to ensuring brands achieve strategic alignment with their business objectives through engaging outdoor advertising campaigns, said JOLT’s UK Sales Director, Gino Cettina.
“Our unique advertising proposition provides an unparalleled opportunity for brands to engage with a high-value audience. Our high engagement rates, combined with the ability to deliver one-to-one conversations through our app, set us apart from traditional outdoor advertising channels.”
The ad- subsidised EV charging units, powered by 100% renewable energy and positioned in prime high street locations, provide free daily charging for EV drivers, valued at £840 annually, which translates to approximately 30 miles of free driving per day. This incentive not only attracts customers to JOLT’s infrastructure but also provides valuable first-party data from the customer app.
Cettina, added: “JOLT’s network is unique as it integrates the power of DOOH advertising with EV charging. Our mission is to make EV ownership more accessible by providing convenient and affordable high-street charging, facilitated by a sustainable, outdoor advertising platform. With impressive in-app customer engagement and first party data-driven strategies, our dual audience offering is highly desirable for many brands while supporting the growing demand for EV charging infrastructure.”
JOLT’s DOOH model also gives back to local communities by narrowing the gap between at-home and on-street charging costs, providing free advertising space to local businesses and a community messaging medium for local authorities.
David has over 20 years of experience and brings extensive knowledge of the industry – from campaign inception to execution. Joining from Global, where he was Head of Agency for five years and prior to that Outdoor Plus & JCDecaux, David understands the importance of the planning, execution, and management of outdoor advertising campaigns and the outcomes it can help brands achieve.
David Sadler went on to say of his appointment, “JOLT is poised to lead the market in transforming how urban areas approach EV infrastructure and audience engagement. I’m excited to join this visionary team and deliver exceptional value to both our users and brands, driving the future of sustainable urban living.”
The announcement follows the recent appointment of Louise Down as UK Head of Marketing who will provide JOLT’s partners with deeper, more actionable customer insights, enabling brands to make informed decisions and drive meaningful impact.
