To launch the New Grandland Electric, Vauxhall set out to shift the conversation around EVs—making ownership feel more accessible, practical, and relevant to everyday life. The goal wasn’t just awareness—it was trust, consideration, and action.
Through their partnership with JOLT, Vauxhall took over 41 prime London charging locations with a bold, integrated campaign.
This campaign activated JOLT’s unique dual audience model—reaching engaged EV drivers during charging sessions, and capturing attention from wider urban audiences through high-impact DOOH screens.What set it apart was the contextual relevance built into every element of the experience:
By aligning brand message with real-world utility, Vauxhall’s campaign didn’t just raise awareness—it broke down adoption barriers, built trust, and turned consideration into action.
