- Free charging incentive: month-long partnership provides Vauxhall drivers with free access to 41 EV charging units across London
- Redefining EV advertising: JOLT and Vauxhall’s campaign showcases innovative ways to engage EV drivers through double-sided D6 screens and in-app advertising
- Data-driven campaigns: JOLT’s first-party insights enable advertisers to optimise messaging for an environmentally conscious audience
- Purpose-driven innovation: Advertising revenue funds free EV charging, aligning brands with sustainability goals while supporting local communities
- A new benchmark for DOOH: The campaign integrates cutting-edge technology with impactful advertising strategies to engage audiences during key dwell times
JOLT, the Digital Out-of-Home (DOOH) network has partnered with Vauxhall to launch a ground-breaking campaign in London, showcasing how Digital Out-of-Home (DOOH) combined with In-app advertising can transform brand engagement with electric vehicle (EV) drivers.
The month-long partnership, running from 3rd February to 2nd March 2025, offers Vauxhall electric and plug-in hybrid vehicle drivers free charging across over 40 JOLT EV units in London.
Vauxhall’s latest campaign uses JOLT’s high-impact DOOH network to engage EV drivers and urban audiences across London. Promoting the Grandland EV launch and free charging offer, it reaches eco-conscious consumers in high-footfall areas while connecting with EV drivers at the perfect moment—when charging and vehicle is top of mind. In-app advertising extends engagement beyond the charge, reinforcing brand awareness and driving consideration and action in a highly contextual setting. By leveraging JOLT’s dual audience—urban passersby and engaged EV drivers—Vauxhall ensures maximum reach and relevance.
JOLT’s unique model combines fast-charging technology with high-impact advertising, enabling brands to engage with environmentally conscious consumers at key moments during their EV journeys. Strategically located in high-traffic urban areas, JOLT’s digital 6 sheet network offer a prime platform for hyper-targeted, dynamic campaigns.
The collaboration also utilises JOLT’s in-app advertising platform, which delivers first-party insights and analytics to advertisers. These anonymised insights help brands tailor campaigns that resonate with JOLT’s highly engaged EV driving audience.
James Taylor, Managing Director, Vauxhall, said: “Access to on-street charging continues to be a hot topic to ensure the UK can continue along its electrification journey. In partnership with JOLT, Vauxhall is continuing to support electric vehicle drivers, offering free charging for any Vauxhall electric vehicle customer visiting a JOLT unit. We’re committed to electrifying Britain and look forward to seeing even more innovative on-street charging solutions for drivers to make their day-to-day journeys.”
Gino Cettina, JOLT’s UK Sales Director, said: “JOLT’s infrastructure isn’t just functional—it’s a creative and data-driven advertising pioneer. This partnership with Vauxhall highlights how brands can deliver tangible benefits to consumers by creating meaningful connections.”
