According to new research conducted by Norstat and commissioned by JOLT, the UK’s pioneer in authentically sustainable Digital Out-of-Home (DOOH) advertising, the strategic positioning and design of JOLT’s DOOH network integrated with EV charging has significantly boosted awareness and purchase intent for a major car brand’s electric vehicle (EV) models by up to 30%.
Located in high-traffic urban areas, JOLT’s units are equipped with 75-inch digital advertising screens. This prime positioning ensures high visibility, with 70% of survey respondents noticing the car brand’s logo—compared to the industry benchmark of 42%.
Gino Cettina, JOLT’s UK Sales Director said: “The design and placement of JOLT’s chargers are pivotal in capturing consumer attention. However, the real innovation lies in JOLT’s ability to engage consumers on a deeper level. While initiating their charge, our customers interact directly with our JOLT app, providing an unparalleled opportunity for one-on-one engagement. This direct interaction allows for a personalised and immersive advertising experience, driving higher engagement and recall.”
The car brand featured on JOLT’s screens saw a 12% increase in awareness of its EV models, positioning it as a top contender among potential EV buyers. With 50% of respondents taking proactive steps after seeing the advertisements, including 16% visiting the car brand’s website and 14% seeking additional information about the vehicles.
Cettina, added: “The power of our DOOH plus app integration becomes clear. This level of engagement is not only impressive but also highlights the unique value proposition that we offer to brands across various industries.”
“The ability to capture attention through our DOOH ensures that brand messages are not just seen but remembered. The follow-through via the app allows for direct interaction, offering personalised content and further engagement opportunities right when the consumer is most attentive—during the EV charging process.”
For many brands, this dual approach provides a powerful solution for engaging with consumers in a meaningful and measurable way. The survey found 6% of customers visited a dealership and 4% booked an appointment following seeing JOLT’s inventory.
Cettina went on to emphasise the unique value proposition of JOLT’s advertising approach. “Whether it’s increasing foot traffic to stores, boosting online visits, or encouraging direct consumer actions like bookings or purchases, the powerful combination of our high-visibility DOOH and app engagement is highly effective with measurable outcomes.”
The survey found that 77% of respondents felt the ads benefited the community, while 73% believed that JOLT’s inventory represented a sustainable way to advertise.
“Our alignment with eco-friendly values resonates strongly with today’s consumers, who are increasingly seeking brands that demonstrate environmental responsibility,” concluded Cettina.
