Integrated DOOH and charger network rewrites roadside media — where audience-first planning meets real-time analytics for accountable, high-impact campaigns
- Brings digital-level precision,and flexible campaign delivery
- Connects brands with both broadcast roadside audiences and EV drivers during dwell time
- Delivers real community value through free, fast and clean EV charging
LONDON, 23 September 2025 JOLT, the UK’s pioneering digital out-of-home (OOH) and EV charging network, has launched Spark Intelligence – a new data platform that gives advertisers the transparency and accountability they demand, bringing digital-style measurability to roadside OOH.
The Spark Intelligence platform harnesses advanced audience analytics to enable an impression-based approach. This provides advertisers with access to the same precision and flexibility they expect from digital channels empowering them to target audiences with greater accuracy and driving increased efficiency.
Advertisers gain the proof they need to measure reach, optimise campaigns, and demonstrate impact and ROI in ways roadside OOH has never offered before.
“OOH has always delivered scale. What Spark Intelligence adds is proof—turning visibility into measurable, accountable outcomes that brands and agencies can trust,” said Gino Cettina, UK Sales Director, JOLT.
Dual Audience Value
JOLT delivers a unique dual-audience opportunity: roadside screens provide broadcast reach, scale and impact, while in-app engagement during charging dwell time provides deeper, more actionable interaction. With app sessions averaging 3 minutes 42 seconds, advertisers can convert awareness into measurable audience engagement and action.
Visibility That Delivers Value
JOLT’s network provides daily community value by offering EV drivers up to 30 miles of free charging per day, powered by 100% renewable energy. This removes barriers for those without home charging access and ensures campaigns contribute positively to the communities they reach.
“While many in the industry are moving toward more sustainable formats, we’ve brought two industries together – EV charging and media -to create something fundamentally more useful,” Cettina added. “It’s not just better advertising; it’s better infrastructure for future communities.”
Measurable Results
Advertisers are already seeing the impact. Vauxhall’s Grandland Electric campaign on JOLT’s network drove a 77% rise in purchase intent and a 27-point boost in brand trust – demonstrating how infrastructure-first, purpose-driven advertising can deliver both performance and engagement.
Future-Ready Roadside Media
Spark Intelligence, part of JOLT’s Spark Change offering, underscores JOLT’s position as a forward-facing DOOH partner shaping the future of sustainable advertising. By embedding digital precision and accountability into essential community infrastructure, JOLT is setting a new standard for roadside media that delivers both measurable outcomes for advertisers and tangible value for communities.
