- 30 new double-sided D6 digital screens across Greenwich high streets
- 59 minute average dwell time enables deeper engagement
- 100% renewable energy-powered network
- Spark Intelligence platform provides impression-based planning and real-time campaign optimisation
- JOLT app enables session tracking and audience data capture
JOLT is expanding its London footprint with 30 new premium digital out-of-home (DOOH) sites across the Royal Borough of Greenwich, under a 15-year partnership with Greenwich Council its renewable-powered network will be extended into South East London.
The double-sided D6s will be installed in high-footfall urban locations delivering broadcast-scale reach alongside the 57‑minute average dwell time of drivers at JOLT’s EV chargers, resulting in a captive, highly engaged audience..
“We’re bringing premium DOOH inventory to the borough, delivering incremental reach and highly engaged audiences for brands,” said Gino Cettina, UK Sales Director at JOLT. “Our Greenwich sites provide advertisers with quality high-street presence in locations where audiences are attentive and receptive”.
Data-Driven DOOH with First-Party Audience Insights
Each site will reach two valuable audiences: EV drivers actively charging and passing pedestrians and traffic. The combination delivers sequential storytelling opportunities that outperform traditional roadside formats.
Campaigns are planned and optimised through Spark Intelligence, JOLT’s proprietary platform that enables impression-based planning and real-time campaign optimisation. Meanwhile, anonymised first-party data from the JOLT app provides insights into engagement, dwell time and attribution.
“OOH has always delivered scale. What Spark Intelligence adds is accountability – turning visibility into measurable outcomes beyond exposure that agencies can plan against and brands can trust,” explained Cettina.
Proven Results
Recent campaigns have delivered proven results for major brands. Vauxhall’s recent campaign achieved a 34 percentage point uplift in purchase intent, with 72% of exposed audiences expressing trust in the brand – a 27-point increase. The campaign also generated over 700 hours of in-app engagement and an 8% dealership visit rate.
The Greenwich expansion follows proven performance in North London. In the London Borough of Barnet, JOLT units represent just 4% of public chargers but deliver 65% of all public charging energy, demonstrating engaged, high-frequency consumers in addition to the valuable broadcast audiences.
“This expansion adds premium data-rich inventory in locations that deliver engagement that traditional roadside simply can’t match,” added Cettina.
Powered entirely by 100% renewable energy and funded by advertising, JOLT’s network enables drivers to charge up to 30 miles for free per day while giving brands an authentically sustainable, high-attention DOOH environment.
