Advertising-integrated EV charging network aims to become Canada’s largest digital panel network by 2025
JOLT, Canada’s free, fast network of electric vehicle (EV) charging stations integrated with roadside Digital Out-of-Home screens, is pleased to announce that seasoned advertising executive Brendan Dillon has been appointed as Senior Vice President, Sales, Canada.
In the newly established role, Dillon will support brand leaders and media agencies to leverage JOLT’s digital advertising-integrated EV charging network to increase audience reach. Delivering end-to-end programmatic and Go-To-Market (GTM) strategies, Dillon will work with brands to drive growth and measurable impact, scale new revenue channels, and achieve unparalleled audience engagement with JOLT’s first-party data and in-app advertising capabilities enabled by JOLT’s exceptional customer experience.
“Integrated with EV chargers, JOLT’s network represents a new frontier in the Digital Out-of-Home advertising industry in Canada, offering terrific reach and unmatched 1:1 engagement with high value, environmentally-conscious audiences,” said Dillon. “I look forward to helping brands harness this unique opportunity to connect with customers in an authentically sustainable way through new hubs in Canadian urban communities.”
Brendan Dillon, Senior Vice President, Sales, Canada
Dillon joins JOLT with over a decade of diverse experience in the advertising industry, most recently as Vice President of Digital and Programmatic Sales at OUTFRONT Media, leading the digital and programmatic GTM strategies to yield revenue growth.
“We are excited to bring our free, fast, and clean charging network to Canada and to help Canadian drivers transition to EVs faster,” said Doug McNamee, Chief Executive Officer, JOLT. “With Brendan aboard as JOLT’s SVP, Sales, we are poised to enable brands to reach premium Canadian consumers while enabling a positive environmental impact with their campaigns across JOLT’s purpose-driven panel network.”
The newest member of the Canadian Out-Of-Home Marketing and Measurement Bureau (COMMB), JOLT aims to become Canada’s largest digital panel network by 2025, enroute to offering up to 10,000 urban digital panels at its roadside charging stations across Canada. The company expects to announce the locations of its inaugural chargers later this year and anticipates scaling rapidly through 2024 and 2025. The company’s unique advertising-funded model and partnership with TELUS enables EV drivers to access up to 7 kWh of free charging every day (which equates to 40 to 50 kilometres of range and 15 to 20 minutes of charge time, depending on the vehicle) while supporting Canada’s rapidly expanding EV market.
