Australia’s EV Market Has Hit a Turning Point – Confidence in Charging Will Shape What Comes Next

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Australia’s EV market has entered a new era. The Electric Vehicle Council’s State of EVs 2025 report reveals an industry moving from early adoption to mainstream momentum — with record-breaking sales, more affordable models, and growing infrastructure driving confidence across the country.

In just the first six months of 2025, Australians purchased more than 72,000 electric vehicles – a 24% year-on-year increase. EVs now make up 12.1% of all new car sales, with June marking the strongest month on record at almost 16% of new sales. The total fleet has now passed 370,000 vehicles, on track to reach 1 million by 2027.

This marks a decisive turning point in Australia’s transition. Yet as the report highlights, momentum alone won’t get us there. With government incentives rolling back and misinformation still circulating, maintaining consumer confidence — particularly around charging — will be key.

Charging Confidence Is the Next Frontier

Policy reforms like the New Vehicle Efficiency Standard (NVES) and the introduction of more than 150 EV models now available in Australia have helped unlock supply and expand consumer choice — from premium options to increasingly affordable models. Yet despite this progress, confidence in charging remains the single biggest enabler of EV adoption. 

The EVC report shows a 20% growth in fast-charging sites nationwide, with over 1,200 public charging locations and 4,000+ plugs now available. As the network expands, what matters most is that charging is visible, accessible and reliable. Consumers are telling us they need confidence that they can charge easily wherever they live, work or travel — whether that’s in city centres, shopping precincts, or regional towns.

The Role of Public, Ad-Funded Charging

At JOLT, we’re proud to play a leading role in this next chapter. Our ad-funded model is built to make EV charging more affordable and accessible for everyone. By integrating fast chargers directly into the urban landscape, we’re helping reduce barriers for everyday drivers while supporting local businesses and councils to deliver cleaner, more connected streets.

“There’s a lot to celebrate this year, but also a lot more work still to do. EVs reached around 16% of new car sales in June, and many of the long-standing barriers — from affordability and range anxiety to charging access — are starting to come down. 

JOLT sits at the intersection of all of these, bringing affordable and accessible charging into local communities. To drive Australia’s energy transition, public and private sectors need to work together to enable us to reach the Federal Government’s 2035 emissions targets, which will require half of all new cars sold to be electric.”
Vicki Slavina, COO, JOLT and Board Member, Electric Vehicle Council

A Collective Effort Toward Australia’s 2035 Goals

As the EVC notes, Australia needs five million EVs on the road by 2035 to meet national emissions targets. That requires a combined effort – public policy that supports long-term transition, private sector innovation that keeps charging simple and affordable, and continued collaboration across the entire EV ecosystem.

The transition is well underway. Now it’s about ensuring we keep the momentum strong, the infrastructure smart, and the experience effortless for drivers everywhere.


Read the full Electric Vehicle Council State of EVs 2025 report here: electricvehiclecouncil.com.au/state-of-evs-2025

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