Debenham to continue to lead Victorian sales team, while also boosting national sales function
JOLT, Australia’s digital out-of-home and electric vehicle charging network, today announced the promotion of Victorian Sales Director, Tim Debenham, into a new national sales leadership role, reflecting the company’s continued commercial growth across Australia.
Debenham has been promoted to the newly created role of National Sales Director, overseeing JOLT’s sales function across Australia, including national revenue strategy and sales team development, while continuing to lead the Victorian team. He will report to JOLT Australia Country Manager, Stuart Moffat.
Debenham joined JOLT in 2022 as Victorian Sales Director, following several years in senior media sales roles at News Corp.
Since his initial appointment, Debenham has been instrumental in building out how JOLT harnesses data and measurement to uplift client outcomes. He has also built JOLT’s Victorian client portfolio, establishing partnerships and bringing deep category expertise, particularly in automotive and energy, which is one of JOLT’s highest advertiser growth verticals.
Debenham’s new role reflects JOLT’s ongoing commercial growth across Australia, and its commitment to bringing significant experience and resources to its national sales operations.
Stuart Moffat said: “Tim is a leader in every sense of the word. He knows JOLT inside and out, he understands what great work looks like, and he has the patience and craft to see it through.
“He has a track record for being meticulous and dedicated to his partnerships – he’s been known to work with clients for the better part of a year to get a campaign exactly right.”
“What he’s built in Victoria speaks for itself – its sales team is now one of the strongest in the business and it’s a direct reflection of how Tim leads; it’s exactly why we’ve created this role for him. This promotion is well-earned recognition of everything Tim has contributed to the business. I’m confident he will bring the same energy and rigour to the national stage.”
Commenting on his new role, Debenham said: “I’m looking forward to the opportunity to help shape JOLT’s national sales capability. JOLT is at an exciting point in its growth, and being asked to step into this role means a lot. I’ve loved building the Victorian team and those client relationships won’t change.
“For me, the next chapter is about working with our sales teams across the country, helping them grow, and continuing to show advertisers what a genuinely innovative, purpose-built media network can do for them. JOLT’s product is strong and our story is compelling – I want to ensure the right clients hear about it.”
Debenham’s new role follows Moffat’s recent appointment into the newly created Australian Country Manager role, overseeing JOLT’s Australian operations.
Following its recent US expansion, JOLT is now the world’s largest combined EV charging and digital out-of-home network.
JOLT can now offer advertisers truly global scale, along with access to data and insights and campaign optimisation from its Spark Intelligence platform, providing contextually relevant, real-world environments.
Debenham’s appointment is effective immediately.
