{"id":6608,"date":"2025-12-10T14:50:31","date_gmt":"2025-12-10T04:50:31","guid":{"rendered":"https:\/\/joltcharge.com\/uk\/?p=6608"},"modified":"2025-12-10T14:51:38","modified_gmt":"2025-12-10T04:51:38","slug":"jolt-launches-30-premium-dooh-sites-in-royal-borough-of-greenwich","status":"publish","type":"post","link":"https:\/\/joltcharge.com\/uk\/news\/jolt-launches-30-premium-dooh-sites-in-royal-borough-of-greenwich\/","title":{"rendered":"JOLT Launches 30 Premium DOOH Sites in Royal Borough of Greenwich"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>30 new double-sided D6 digital screens across Greenwich high streets\u00a0\u00a0<\/li>\n\n\n\n<li>59\u00a0 minute average dwell time enables deeper engagement<\/li>\n\n\n\n<li>100% renewable energy-powered network\u00a0<\/li>\n\n\n\n<li>Spark Intelligence platform provides impression-based planning and real-time campaign optimisation<\/li>\n\n\n\n<li>JOLT app enables session tracking and audience data capture<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/joltcharge.com\/uk\/\">JOLT<\/a> is expanding its London footprint with 30 new premium digital out-of-home (DOOH) sites across the Royal Borough of Greenwich, under a 15-year partnership with Greenwich Council its renewable-powered network will be extended into South East London.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The double-sided D6s will be installed&nbsp; in high-footfall urban locations delivering broadcast-scale reach alongside the 57\u2011minute average dwell time of drivers at JOLT\u2019s EV chargers, resulting in a captive, highly engaged audience..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We&#8217;re bringing premium DOOH inventory to the&nbsp; borough, delivering incremental reach and highly engaged audiences for brands,&#8221; said Gino Cettina, UK Sales Director at JOLT. &#8220;Our Greenwich sites provide advertisers with quality high-street presence in locations where audiences are attentive and receptive\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data-Driven DOOH with First-Party Audience Insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Each site will reach two valuable audiences: EV drivers actively charging and passing pedestrians and traffic. The combination delivers sequential storytelling opportunities that outperform traditional roadside formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaigns are planned and optimised through Spark Intelligence, JOLT\u2019s proprietary platform that enables impression-based planning and real-time campaign optimisation. Meanwhile, anonymised first-party data from the JOLT app provides insights into engagement, dwell time and attribution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;OOH has always delivered scale. What Spark Intelligence adds is accountability &#8211; turning visibility into measurable outcomes beyond exposure that agencies can plan against and brands can trust,&#8221; explained Cettina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proven Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recent campaigns have delivered proven results for major brands. Vauxhall&#8217;s recent campaign achieved a 34 percentage point uplift in purchase intent, with 72% of exposed audiences expressing trust in the brand &#8211; a 27-point increase. The campaign also generated over 700 hours of in-app engagement and an 8% dealership visit rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Greenwich expansion follows proven performance in North London. In the London Borough of Barnet, JOLT units represent just 4% of public chargers but deliver 65% of all public charging energy, demonstrating engaged, high-frequency consumers in addition to the valuable broadcast audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This expansion adds premium data-rich&nbsp; inventory in locations that deliver engagement that traditional roadside simply can\u2019t match,&#8221; added Cettina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Powered entirely by 100% renewable energy and funded by advertising, JOLT\u2019s network enables drivers to charge up to 30 miles for free per day while giving brands an authentically sustainable, high-attention DOOH environment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JOLT is expanding its London footprint with 30 new premium digital out-of-home (DOOH) sites across the Royal Borough of Greenwich, under a 15-year partnership with Greenwich Council its renewable-powered network will be extended into South East London. The double-sided D6s will be installed&nbsp; in high-footfall urban locations delivering broadcast-scale reach alongside the 57\u2011minute average dwell [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>JOLT Launches 30 Premium DOOH Sites in Royal Borough of Greenwich - JOLT UK - Electric Vehicle Charging Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joltcharge.com\/uk\/news\/jolt-launches-30-premium-dooh-sites-in-royal-borough-of-greenwich\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JOLT Launches 30 Premium DOOH Sites in Royal Borough of Greenwich\" \/>\n<meta property=\"og:description\" content=\"JOLT is expanding its London footprint with 30 new premium digital out-of-home (DOOH) sites across the Royal Borough of Greenwich, under a 15-year partnership with Greenwich Council its renewable-powered network will be extended into South East London. 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