{"id":6525,"date":"2025-09-23T12:27:21","date_gmt":"2025-09-23T02:27:21","guid":{"rendered":"https:\/\/joltcharge.com\/uk\/?p=6525"},"modified":"2025-09-23T12:30:57","modified_gmt":"2025-09-23T02:30:57","slug":"jolt-launches-spark-intelligence-a-new-platform-for-audience-led-out-of-home-planning-and-trading","status":"publish","type":"post","link":"https:\/\/joltcharge.com\/uk\/news\/jolt-launches-spark-intelligence-a-new-platform-for-audience-led-out-of-home-planning-and-trading\/","title":{"rendered":"JOLT Launches Spark Intelligence: A New Platform for audience-led out-of-home planning and trading"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Integrated DOOH and charger network rewrites roadside media \u2014 where audience-first planning meets real-time analytics for accountable, high-impact campaigns<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brings digital-level precision,and flexible campaign delivery<\/li>\n\n\n\n<li>Connects brands with both broadcast roadside audiences and EV drivers during dwell time<\/li>\n\n\n\n<li>Delivers real community value through free, fast and clean EV charging<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LONDON, 23 September 2025<\/strong> <a href=\"https:\/\/joltcharge.com\/uk\/\">JOLT<\/a>, the UK\u2019s pioneering digital out-of-home (OOH) and EV charging network, has launched <strong>Spark Intelligence<\/strong> &#8211; a new data platform that gives advertisers the transparency and accountability they demand, bringing digital-style measurability to roadside OOH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Spark Intelligence platform harnesses advanced audience analytics to enable an impression-based approach. This provides advertisers with access to the same precision and flexibility they expect from digital channels empowering them to target audiences with greater accuracy and driving increased efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers gain the proof they need to measure reach, optimise campaigns, and demonstrate impact and ROI in ways roadside OOH has never offered before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOOH has always delivered scale. What Spark Intelligence adds is proof\u2014turning visibility into measurable, accountable outcomes that brands and agencies can trust,\u201d said Gino Cettina, UK Sales Director, JOLT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dual Audience Value<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JOLT delivers a unique dual-audience opportunity: roadside screens provide broadcast reach, scale and impact, while in-app engagement during charging dwell time provides deeper, more actionable interaction. With app sessions averaging 3 minutes 42 seconds, advertisers can convert awareness into measurable audience engagement and action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visibility That Delivers Value<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">JOLT\u2019s network provides daily community value by offering EV drivers up to 30 miles of free charging per day, powered by 100% renewable energy. This removes barriers for those without home charging access and ensures campaigns contribute positively to the communities they reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhile many in the industry are moving toward more sustainable formats, we\u2019ve brought two industries together &#8211; EV charging and media -to create something fundamentally more useful,\u201d Cettina added. \u201cIt\u2019s not just better advertising; it\u2019s better infrastructure for future communities.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Measurable Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers are already seeing the impact. Vauxhall\u2019s Grandland Electric campaign on JOLT\u2019s network drove a 77% rise in purchase intent and a 27-point boost in brand trust &#8211; demonstrating how infrastructure-first, purpose-driven advertising can deliver both performance and engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Future-Ready Roadside Media<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spark Intelligence, part of JOLT\u2019s Spark Change offering, underscores JOLT\u2019s position as a forward-facing DOOH partner shaping the future of sustainable advertising. By embedding digital precision and accountability into essential community infrastructure, JOLT is setting a new standard for roadside media that delivers both measurable outcomes for advertisers and tangible value for communities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrated DOOH and charger network rewrites roadside media \u2014 where audience-first planning meets real-time analytics for accountable, high-impact campaigns LONDON, 23 September 2025 JOLT, the UK\u2019s pioneering digital out-of-home (OOH) and EV charging network, has launched Spark Intelligence &#8211; a new data platform that gives advertisers the transparency and accountability they demand, bringing digital-style measurability [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v27.2) - 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