{"id":6356,"date":"2024-10-25T12:30:56","date_gmt":"2024-10-25T02:30:56","guid":{"rendered":"https:\/\/joltcharge.com\/uk\/?p=6356"},"modified":"2024-10-28T12:29:04","modified_gmt":"2024-10-28T02:29:04","slug":"vistar-medias-ad-server-cms-to-power-jolts-digital-out-of-home-advertising-network","status":"publish","type":"post","link":"https:\/\/joltcharge.com\/uk\/news\/vistar-medias-ad-server-cms-to-power-jolts-digital-out-of-home-advertising-network\/","title":{"rendered":"Vistar Media\u2019s Ad Server &amp; CMS to Power JOLT\u2019s Digital Out-of-Home Advertising Network"},"content":{"rendered":"\n<p><em>The expanded partnership extends across Australia, New Zealand, the UK &amp; Canada<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vistarmedia.com\/home\">Vistar Media<\/a>, the leading global provider of technology solutions for <a href=\"https:\/\/www.vistarmedia.com\/blog\/what-is-ooh\">out-of-home (OOH) media<\/a>, today announced that <a href=\"https:\/\/jolt.com.au\/\">JOLT<\/a>, an innovative global OOH\/Electric Vehicle (EV) charging network, has partnered with Vistar to further power their advertising operations. The expanded partnership enhances JOLT\u2019s advertising operations across Australia, New Zealand, the UK and most recently, Canada, which will now be managed and operated using Vistar\u2019s suite of enterprise software. This includes Vistar\u2019s Ad Server, content management system (CMS) and supply-side platform (SSP).<\/p>\n\n\n\n<p>Luke Adams, Director of Enterprise Sales, APAC at Vistar Media said, \u201cJOLT is a unique player in the space, championing data-driven integrated audience strategies with awareness,&nbsp; broadcast reach and 1:1 engagement&nbsp; opportunities for brands. Their network is a gateway to a key audience globally, and we\u2019re excited to strengthen our partnership, bring better technology and enhanced value to JOLT and the advertisers running campaigns on their screens.\u201d<\/p>\n\n\n\n<p>JOLT\u2019s network of premium DOOH screens spans high-traffic&nbsp; urban areas across Australia, New Zealand, the UK, and Canada. JOLT will continue providing advertisers with high visibility opportunities across key urban locations and 1:1 consumer engagement via the JOLT app, with added benefits from Vistar\u2019s enterprise technology, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ad Server: The Vistar Ad Server unifies impression-based and traditional loop-based campaigns in a single platform. At the same time, it automatically balances all revenue sources, including programmatic, to ensure JOLT meets their obligations and captures the maximum programmatic opportunity. JOLT no longer needs to manually allocate space for programmatic, or worry about whether they are missing out on demand.\u00a0<\/li>\n\n\n\n<li>Cortex: As Vistar\u2019s CMS, Cortex comes with a seamless connection to Vistar\u2019s Ad Server which powers JOLT\u2019s flexible selling approach, reshaping how out-of-home media is planned and providing opportunities for brands to connect with their desired audiences<\/li>\n\n\n\n<li>SSP: Vistar\u2019s SSP is the largest in the world for DOOH, and brings together the biggest brands, agencies and demand-side platforms (DSPs) to access Vistar\u2019s marketplace of DOOH inventory. While JOLT was already an SSP partner, leveraging Vistar\u2019s full suite enhances their connection to the SSP, delivering more revenue and easier management of their programmatic business.\u00a0<\/li>\n\n\n\n<li>Mediation: Mediation provides JOLT with a connection to all of the major DOOH SSPs while optimizing the company\u2019s yield. Any time JOLT has an available ad spot, mediation makes it available simultaneously to other third-party DPSs, choosing the highest paying advertiser. This ensures JOLT has the opportunity to monetize every ad spot at the highest possible price.<\/li>\n<\/ul>\n\n\n\n<p>Gino Cettina, Sales Director at JOLT commented, &#8220;Vistar is JOLT\u2019s global partner that helps enable our ad-funded EV charging network providing free, fast, and clean electric vehicle charging to all EV drivers. JOLT\u2019s unique EV charging-integrated media solution sparks change for brands and provides more innovative and meaningful ways to connect with premium audiences. The partnership allows brands to innovatively connect with broadcast audiences across Australia, New Zealand, the UK and Canada revolutionising digital out-of-home and delivering meaningful impact to local communities.&#8221;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The expanded partnership extends across Australia, New Zealand, the UK &amp; Canada Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that JOLT, an innovative global OOH\/Electric Vehicle (EV) charging network, has partnered with Vistar to further power their advertising operations. The expanded partnership enhances JOLT\u2019s advertising operations across [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vistar Media\u2019s Ad Server &amp; CMS to Power JOLT\u2019s Digital Out-of-Home Advertising Network - JOLT UK - Electric Vehicle Charging Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joltcharge.com\/uk\/news\/vistar-medias-ad-server-cms-to-power-jolts-digital-out-of-home-advertising-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vistar Media\u2019s Ad Server &amp; CMS to Power JOLT\u2019s Digital Out-of-Home Advertising Network\" \/>\n<meta property=\"og:description\" content=\"The expanded partnership extends across Australia, New Zealand, the UK &amp; Canada Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that JOLT, an innovative global OOH\/Electric Vehicle (EV) charging network, has partnered with Vistar to further power their advertising operations. 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