{"id":6370,"date":"2024-08-19T18:37:08","date_gmt":"2024-08-19T08:37:08","guid":{"rendered":"https:\/\/joltcharge.com\/nz\/?p=6370"},"modified":"2024-08-20T17:41:54","modified_gmt":"2024-08-20T07:41:54","slug":"experienced-data-strategist-randall-taylor-joins-jolt-as-company-readies-its-new-data-platform-for-launch","status":"publish","type":"post","link":"https:\/\/joltcharge.com\/nz\/news\/experienced-data-strategist-randall-taylor-joins-jolt-as-company-readies-its-new-data-platform-for-launch\/","title":{"rendered":"Experienced data strategist Randall Taylor joins JOLT as company readies its new data platform for launch"},"content":{"rendered":"\n<p><strong>Appointment strengthens JOLT\u2019s unique data and strategy offering<\/strong><\/p>\n\n\n\n<p>JOLT, New Zealand\u2019s digital-out-of-home media and EV charging network, today announced the appointment of experienced data strategist <strong>Randall Taylor<\/strong> as its new Senior Data, Strategy and Insights Manager, as it prepares to rapidly scale its data and audience intelligence offering.&nbsp;<\/p>\n\n\n\n<p>Taylor will support the full breadth of JOLT\u2019s business, using his extensive experience to leverage both JOLT\u2019s first-party customer data, along with third-party data partners, to create valuable audience-led insights for brands. Taylor is a highly skilled data strategist, with more than a decade\u2019s experience in insights and data partnerships. He comes to JOLT following four years at JCDecaux, where he was most recently Senior Manager \u2013 Data Partnerships and Innovation. Prior to this, he held research and insights roles at media companies: Domain.com.au and Val Morgan.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>JOLT Chief Executive Officer, <strong>Doug McNamee, <\/strong>said: \u201cRandall brings a wealth of data and audience intelligence expertise to JOLT, particularly in the out-of-home space, along with a passion for innovation. His appointment demonstrates JOLT\u2019s commitment to rapidly expand our data offering, ensuring it continues to deliver rich audience insights for our partners.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>Commenting on his appointment, Taylor said: \u201cI\u2019m excited to be joining JOLT during this exponential growth phase. JOLT\u2019s audience opportunities are unique in market, and the ability to connect advertisers with roadside and engaged EV-charging audiences will continue to grow as adoption of electric vehicles ramps up. The hybrid opportunity to reach audiences across JOLT\u2019s digital out-of-home and in-app proposition unlocks rich storytelling opportunities for brands, with JOLT\u2019s growing, and valuable, audience.\u201d<\/p>\n\n\n\n<p>Taylor\u2019s appointment comes as JOLT continues to enrich its unique data ecosystem and harness data for its brands and advertisers. It is the only out-of-home company nationally with first-party data to uncover consumer trends, opinions and behaviours, and provide a comprehensive bank of audience insights. JOLT also continues to grow its multi-channel advertising offering, recently adding video and rich media ads to its suite of mobile advertising products, to further capture attention and drive engagement among JOLT\u2019s high-value audiences.<\/p>\n\n\n\n<p>JOLT Country Manager, <strong>Chris Monaghan<\/strong>, said: &#8220;JOLT is leaning into the digital network of tomorrow. Enhanced data intelligence and audience insights are a significant investment pillar for JOLT as we rapidly build a 100% digital roadside network across New Zealand. We are fast approaching 100 digital panels of the highest quality with a strong pipeline of development continuing through 2024 and into 2025-26.&#8221;&nbsp;<\/p>\n\n\n\n<p>JOLT continues to rapidly expand its global network and advertising partnerships, with significant growth in New Zealand, Australia and the UK, along with major agreements to deploy thousands of EV chargers across Canada.<\/p>\n\n\n\n<p>Taylor\u2019s appointment is effective immediately and follows the recent appointment of <strong>Julia Crowhurst<\/strong> as Senior Account Director.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Appointment strengthens JOLT\u2019s unique data and strategy offering JOLT, New Zealand\u2019s digital-out-of-home media and EV charging network, today announced the appointment of experienced data strategist Randall Taylor as its new Senior Data, Strategy and Insights Manager, as it prepares to rapidly scale its data and audience intelligence offering.&nbsp; Taylor will support the full breadth of [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v27.2) - 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