{"id":6834,"date":"2026-06-29T11:34:27","date_gmt":"2026-06-29T01:34:27","guid":{"rendered":"https:\/\/joltcharge.com\/au\/?p=6834"},"modified":"2026-06-29T11:34:28","modified_gmt":"2026-06-29T01:34:28","slug":"jolt-and-bmw-launch-australias-first-vehicle","status":"publish","type":"post","link":"https:\/\/joltcharge.com\/au\/news\/jolt-and-bmw-launch-australias-first-vehicle\/","title":{"rendered":"JOLT and BMW launch Australia\u2019s first vehicle-triggered digital out-of-home ad takeover &#8211; reaching EV drivers and broadcast audiences"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><em>National campaign leverages first-party data, real-time advertising and contextual, dynamic creative to deliver precision targeting at scale<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>JOLT<\/strong>, Australia&#8217;s digital-out-of-home and electric vehicle charging network, has announced a media-first innovation, as part of a high-level strategic partnership with BMW, delivering the first-ever vehicle-triggered digital out-of-home (DOOH) ad takeover<strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Australian-first DOOH campaign, developed alongside media agency Atomic 212<strong> <\/strong>and creative agency Scooter, leverages JOLT\u2019s unique first-party data, real-time takeover advertising technology, and contextual, dynamic creative for precision targeting at scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launching across JOLT\u2019s broadcast DOOH network and in-app offering, the campaign pioneers a new approach to target EV drivers. When a non-BMW driver plugs into a JOLT charger, the entire DOOH screen is instantly taken over for two minutes with BMW creative, while the JOLT app simultaneously serves BMW video and display advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Powered by JOLT&#8217;s proprietary Spark Intelligence platform, the campaign dynamically adapts BMW creative in real time based on weather and location, ensuring relevance at the moment of delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new campaign also capitalises on JOLT\u2019s average 41-minute dwell time advantage, running the BMW creative for a continuous two minutes to capture driver attention when the charge initiates, and then on rotation thereafter.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BMW Group Australia General Manager of Marketing &amp; Product, <strong>Alex Mclean,<\/strong> said: \u201cBMW was looking for innovative ways to engage EV drivers, making JOLT a natural strategic partner. The BMW iX3 charges in half the time of many other EVs on the market &#8211; and that precision is exactly what makes this campaign so compelling.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen a JOLT EV driver plugs in, we have a defined, distraction-free window to reach them with messaging that responds dynamically to their environment.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe triggered delivery, the localised screen takeover, and the weather-responsive creative all tie back to the unique characteristics of the iX3. This is a market first in Australia, and a really exciting way to combine DOOH with digital precision, and we&#8217;re proud to be part of it.&#8221;\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JOLT National Sales Director, <strong>Tim Debenham,<\/strong> said: \u201cThe technology that powers this partnership with BMW has not existed in-market before now. This is behavioural precision in a broadcast format, and no other operator in Australia can match this level of accuracy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor BMW, the campaign delivers precision, dwell time and exposure, at scale. The charging customer receives a one-to-one targeted message at the exact moment of attention, along with broadcast digital out-of-home exposure to audiences moving around our urban charger locations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBMW can target EV drivers who are in a purchase upgrade window &#8211; those people who are already committed to EVs and most likely to upgrade.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The BMW ad takeover is now live across the JOLT network in Sydney, Melbourne, Brisbane and Adelaide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>National campaign leverages first-party data, real-time advertising and contextual, dynamic creative to deliver precision targeting at scale JOLT, Australia&#8217;s digital-out-of-home and electric vehicle charging network, has announced a media-first innovation, as part of a high-level strategic partnership with BMW, delivering the first-ever vehicle-triggered digital out-of-home (DOOH) ad takeover. The Australian-first DOOH campaign, developed alongside media [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>JOLT and BMW launch Australia\u2019s first vehicle-triggered digital out-of-home ad takeover - reaching EV drivers and broadcast audiences - JOLT Australia - Electric Vehicle Charging Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joltcharge.com\/au\/news\/jolt-and-bmw-launch-australias-first-vehicle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JOLT and BMW launch Australia\u2019s first vehicle-triggered digital out-of-home ad takeover - reaching EV drivers and broadcast audiences\" \/>\n<meta property=\"og:description\" content=\"National campaign leverages first-party data, real-time advertising and contextual, dynamic creative to deliver precision targeting at scale JOLT, Australia&#8217;s digital-out-of-home and electric vehicle charging network, has announced a media-first innovation, as part of a high-level strategic partnership with BMW, delivering the first-ever vehicle-triggered digital out-of-home (DOOH) ad takeover. 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