JOLT\u2019s Spark Intelligence AI platform gets ads closer to target audiences and reduces wastage. By integrating real-time mobility data and AI optimisation, Spark Intelligence can shift digital-out-of-home campaign delivery to reach precise audiences at scale.\u00a0<\/p>\n\n\n\n
JOLT ran AI-optimised campaigns with twelve major brands, including Polestar, Target, NAB, UniSuper, Origin Energy, Schweppes, and American Express, monitored by third party measurement studies.<\/p>\n\n\n\n
Every campaign delivered measurable improvements in effectiveness and business outcomes. The data also challenged common assumptions about DOOH planning.\u00a0<\/p>\n\n\n\n
The gap that AI closed\u00a0<\/strong><\/p>\n\n\n\n In most campaigns, the highest-value audience windows – the moments when target audiences were most concentrated and most likely to act – were often under utilised.\u00a0<\/p>\n\n\n\n Finance category campaigns, for example. Those audiences concentrated their intent between 3pm and 7pm on weekdays; well outside the business-hours window where most financial services media runs. The Spark Intelligence AI platform identified this in real time and shifted delivery towards it, resulting in significant and measurable uplifts.\u00a0<\/p>\n\n\n\n Every category had a similar version of the gap – and every time, Spark Intelligence AI was able to identify and close it.<\/p>\n\n\n\n