{"id":6806,"date":"2026-03-10T11:35:38","date_gmt":"2026-03-10T01:35:38","guid":{"rendered":"https:\/\/joltcharge.com\/au\/?p=6806"},"modified":"2026-03-10T11:39:19","modified_gmt":"2026-03-10T01:39:19","slug":"dooh-is-the-part-of-digital-advertising-bots-cant-touch-how-jolt-combats-ad-fraud","status":"publish","type":"post","link":"https:\/\/joltcharge.com\/au\/news\/dooh-is-the-part-of-digital-advertising-bots-cant-touch-how-jolt-combats-ad-fraud\/","title":{"rendered":"DOOH is the part of digital advertising bots can\u2019t touch &#8211; how JOLT combats ad fraud"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-e3122394e4bdf31bd9e70d437be82213\" style=\"color:#64b48c\"><em>As ad fraud costs Australian advertisers $5.16 billion annually, JOLT points to a structural solution as new MOVE measurement adds precision&nbsp;<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/www.theaustralian.com.au\/business\/growth-agenda\/online-bot-traffic-costing-australian-advertisers-billions-in-widespread-advertising-fraud\/news-story\/f4faf8a9d7d1c552996b35c17c5dada9\">new research confirms Australian advertisers<\/a> are losing up to 30 per cent of their digital budgets to bot fraud &#8211; costing the economy an estimated $5.16 billion a year &#8211; JOLT CEO Doug McNamee argues that&nbsp; the answer isn&#8217;t to abandon digital, it is to invest in the part of digital that fraud can&#8217;t infiltrate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The ad fraud crisis is a structural problem specific to online advertising,&#8221; said McNamee. &#8220;Search, social, CTV and display run on infrastructure that sophisticated bots can exploit at every layer. Digital out-of-home (DOOH) is fundamentally different. It&#8217;s data-driven, dynamic and measurable &#8211; but the screen exists in the physical world, seen by a real human being. There is no supply chain vulnerability for a bot to exploit.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JOLT operates Australia&#8217;s largest integrated EV charging and DOOH network; with screens physically embedded in high-dwell public environments, delivering verified human audiences at scale. The network combines the targeting and measurement capabilities of digital media with the fraud-proof reality of a physical screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">McNamee&#8217;s comments come on the same day MOVE &#8211; Australia&#8217;s new $20 million OOH audience measurement system &#8211; officially launches, delivering hour-by-hour, panel-level audience data across 180,000+ outdoor sites nationally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Today is significant for the whole industry,&#8221; said McNamee. &#8220;Advertisers have always known DOOH reaches real people. Now, with MOVE, we can demonstrate it with a level of precision and transparency that rivals any digital channel, without any of the fraud risk. That&#8217;s a genuinely new proposition for Australian marketers.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With total Australian online advertising spend estimated at <a href=\"https:\/\/iabaustralia.com.au\/news\/internet-advertising-spend-increases-11-5-to-reach-18-4-billion-in-2025-video-now-represents-29-of-total-expenditure\/#:~:text=Internet%20advertising%20spend%20increases%2011.5%25,March%2002%2C%202026%20Media%20Releases\" target=\"_blank\" rel=\"noreferrer noopener\">$18.4 billion in 2025<\/a>, and bot activity confirmed across every major digital platform, JOLT is encouraging marketers to examine their media mix: not to retreat from digital, but to ensure a meaningful portion flows to channels where every impression is human and verified.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JOLT is the world&#8217;s largest integrated EV charging and digital out-of-home media network, operating across Australia, the United States, Canada, New Zealand and the United Kingdom. Recognised by TIME and Statista as one of the world&#8217;s top 250 greentech companies, JOLT combines the power of digital media with real-world, human-verified audiences and unique first party data utilising its Spark Intelligence data platform, delivering measurable impact for advertisers with zero bot exposure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As ad fraud costs Australian advertisers $5.16 billion annually, JOLT points to a structural solution as new MOVE measurement adds precision&nbsp; As new research confirms Australian advertisers are losing up to 30 per cent of their digital budgets to bot fraud &#8211; costing the economy an estimated $5.16 billion a year &#8211; JOLT CEO Doug [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DOOH is the part of digital advertising bots can\u2019t touch - how JOLT combats ad fraud - JOLT Australia - Electric Vehicle Charging Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joltcharge.com\/au\/news\/dooh-is-the-part-of-digital-advertising-bots-cant-touch-how-jolt-combats-ad-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOOH is the part of digital advertising bots can\u2019t touch - how JOLT combats ad fraud\" \/>\n<meta property=\"og:description\" content=\"As ad fraud costs Australian advertisers $5.16 billion annually, JOLT points to a structural solution as new MOVE measurement adds precision&nbsp; As new research confirms Australian advertisers are losing up to 30 per cent of their digital budgets to bot fraud &#8211; costing the economy an estimated $5.16 billion a year &#8211; JOLT CEO Doug [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joltcharge.com\/au\/news\/dooh-is-the-part-of-digital-advertising-bots-cant-touch-how-jolt-combats-ad-fraud\/\" \/>\n<meta property=\"og:site_name\" content=\"JOLT Australia - Electric Vehicle Charging Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-10T01:35:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T01:39:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2026\/03\/Doug_Jolt_nov-2025-19_V3-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vita\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/joltcharge.com\/au\/news\/dooh-is-the-part-of-digital-advertising-bots-cant-touch-how-jolt-combats-ad-fraud\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/joltcharge.com\/au\/news\/dooh-is-the-part-of-digital-advertising-bots-cant-touch-how-jolt-combats-ad-fraud\/\"},\"author\":{\"name\":\"vita\",\"@id\":\"https:\/\/joltcharge.com\/au\/#\/schema\/person\/600ba575f2faf2f53e88a3d67b349be0\"},\"headline\":\"DOOH is the part of digital advertising bots can\u2019t touch &#8211; 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