{"id":6801,"date":"2026-03-04T11:17:02","date_gmt":"2026-03-04T01:17:02","guid":{"rendered":"https:\/\/joltcharge.com\/au\/?p=6801"},"modified":"2026-03-04T11:21:31","modified_gmt":"2026-03-04T01:21:31","slug":"jolt-boosts-digital-out-of-home-network-impressions-by-30-lifting-capacity-to-more-than-177-million-ad-views-each-month","status":"publish","type":"post","link":"https:\/\/joltcharge.com\/au\/news\/jolt-boosts-digital-out-of-home-network-impressions-by-30-lifting-capacity-to-more-than-177-million-ad-views-each-month\/","title":{"rendered":"JOLT boosts digital out-of-home network impressions by 30%, lifting capacity to more than 177 million ad views each month"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-a77c37e6f15347a747aea95c9d9a25a5\" style=\"color:#64b48c\">Growth driven by launch of 30 new high-impact screens across Western Sydney and Brisbane<\/h2>\n\n\n\n<p><strong>JOLT<\/strong>, Australia\u2019s first network of fast electric vehicle (EV) charging stations and sustainable digital out-of-home advertising network, today announced a record lift in its nationwide ad monthly ad impressions, which increased by 30% from Q3 to Q4 2025&nbsp; to record more than 177 million monthly campaign views.<\/p>\n\n\n\n<p>The significant growth has been driven by the launch of 30 new high-impact screens across Western Sydney and Brisbane, which have increased the network\u2019s physical footprint by 11% and boosted audience reach and engagement.&nbsp;<\/p>\n\n\n\n<p>JOLT has bolstered its fast, free EV charging offering in Western Sydney in recent months, with new sites unveiled in Parramatta, Blacktown and Bella Vista in key transit and entertainment precincts.<\/p>\n\n\n\n<p>In Parramatta, a new charging station has been installed at the Novotel in the city\u2019s CBD, close to major retail, transit and dining offerings, while a new charger at Blacktown Station sits alongside one of the region\u2019s major transport interchanges.<\/p>\n\n\n\n<p>Two new sites at Norwest and Bella Vista, including one at Meridian Place in the Norwest Business Park, sees JOLT become the only out-of-home provider to have a site in Australia\u2019s largest commercial park.<\/p>\n\n\n\n<p>JOLT\u2019s recent Brisbane expansion, including new sites in Windsor, Clayfield, Taringa, Toowong, Virginia, Chermside North and Zillmere Village in the city\u2019s north, have driven large-scale growth for its Queensland network, with a 48% jump in JOLT screens and delivering a massive 47% lift in ad impressions.<\/p>\n\n\n\n<p>Growth has also been supported by additional new chargers installed across broader Sydney, including new sites at Cabramatta Station and in Baulkham Hills, and at Cheltenham in Melbourne.<\/p>\n\n\n\n<p>This focus on high-yield, strategic density has enabled JOLT to substantially expand its network capacity and grow incremental reach, raising its total monthly network impressions from 136.4 million to 177.3 million.&nbsp;<\/p>\n\n\n\n<p>This increase means JOLT\u2019s Australian digital out-of-home network now reaches many millions of Australians every month.<\/p>\n\n\n\n<p>JOLT Australian Country Manager, <strong>Stuart Moffatt,<\/strong> said the data highlights JOLT\u2019s unique ability to build brand salience through strategic density.<\/p>\n\n\n\n<p>\u201cOur focus is on taking a strategic approach to network density &#8211; by securing unbeatable real estate in essential transit and retail hubs, JOLT is delivering higher frequency and stronger ROI for our brand partners,\u201d Moffatt said.<\/p>\n\n\n\n<p>\u201cIdentifying and rolling out chargers in high-growth precincts like Western Sydney and Brisbane\u2019s inner north has allowed us to build essential infrastructure for the future, while also growing our network.<\/p>\n\n\n\n<p>\u201cThis recent expansion is a win-win for local communities, and for advertisers. For drivers, we are placing fast, clean EV charging stations exactly where they live, work and shop. And for our brand partners, this proximity to high-value audiences delivers a level of repeat exposure and salience that traditional, fragmented digital out-of-home simply cannot match.&nbsp;<\/p>\n\n\n\n<p>\u201cWe are committed to scaling with intention, ensuring every new site delivers disproportionate value to the communities we serve, and the brands that power them.\u201d<\/p>\n\n\n\n<p>JOLT\u2019s recent expansion has also seen growth in average campaign frequency, with user frequency rising by 19.4%&nbsp; quarter over quarter.&nbsp;<\/p>\n\n\n\n<p>The impressive Australian growth comes as JOLT becomes the world\u2019s largest combined EV charging and digital out-of-home network, as it continues its international expansion into the US market following the acquisition of EV chargers from energy operator Shell\u2019s Volta network, delivering thousands of chargers across 64 US cities.<\/p>\n\n\n\n<p>JOLT also expanded its footprint in New Zealand in 2025, rolling out charging stations in Wellington, while expanding its Canadian and UK footprint. JOLT\u2019s operations in the UK were also recognised in the 2024 Electric Vehicle Innovation &amp; Excellence Awards, winning best EV Start-Up of the Year and Best New Services (C&amp;I &amp; Public).<\/p>\n\n\n\n<p>The international growth means JOLT can now offer advertisers truly global scale, along with access to data and insights and campaign optimisation from its Spark Intelligence platform, providing contextually relevant, real-world environments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growth driven by launch of 30 new high-impact screens across Western Sydney and Brisbane JOLT, Australia\u2019s first network of fast electric vehicle (EV) charging stations and sustainable digital out-of-home advertising network, today announced a record lift in its nationwide ad monthly ad impressions, which increased by 30% from Q3 to Q4 2025&nbsp; to record more 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