{"id":6451,"date":"2024-09-05T12:52:38","date_gmt":"2024-09-05T02:52:38","guid":{"rendered":"https:\/\/joltcharge.com\/au\/?p=6451"},"modified":"2025-07-08T15:53:38","modified_gmt":"2025-07-08T05:53:38","slug":"jolt-launches-spark-intelligence-an-industry-first-audience-led-out-of-home-planning-and-trading-platform","status":"publish","type":"post","link":"https:\/\/joltcharge.com\/au\/news\/jolt-launches-spark-intelligence-an-industry-first-audience-led-out-of-home-planning-and-trading-platform\/","title":{"rendered":"JOLT launches Spark Intelligence, an industry first, audience-led out-of-home planning and trading platform"},"content":{"rendered":"\n<p><strong>Advertisers able to leverage audience-centric planning and real-time analytics to reach target customers<\/strong><\/p>\n\n\n\n<p>JOLT, Australia\u2019s sustainable digital out-of-mome media and EV charging network, today announced the launch of <strong>Spark Intelligence<\/strong>, an industry-first data platform designed to revolutionise the way out-of-home media is planned, traded and reported on.&nbsp;<\/p>\n\n\n\n<p>The new platform harnesses advanced audience analytics to enable an impression-based approach, empowering advertisers with unprecedented precision and flexibility for campaigns with JOLT.<\/p>\n\n\n\n<p>The introduction of an impression-based planning and trading tool, gives advertisers access to the same precision and flexibility they can get in digital advertising channels, allowing advertisers to target audiences with greater accuracy, driving increased efficiency. JOLT\u2019s Spark Intelligence platform is at the forefront of this transformation, providing the tools necessary to optimise ad placements, maximise reach, and deliver superior ROI.<\/p>\n\n\n\n<p>Spark Intelligence is modelled from 18 million users and thousands of audience segments blended with geo-spatial planning data, and industry measurement tools. It allows advertisers to harness smart analytics, optimise their campaigns in\u00a0 real-time, and offers attribution and measurement across the JOLT DOOH network.\u00a0<\/p>\n\n\n\n<p>\u201cWe\u2019re excited to unveil a solution that fundamentally changes how out-of-home media is planned and traded,\u201d said <strong>Doug McNamee<\/strong>, CEO of JOLT. \u201cThis platform combines real-time audience data, analytics and attribution to ensure that every impression is impactful. JOLT is committed to leading the charge, delivering innovative solutions that empower advertisers to connect with audiences in more meaningful ways.<\/p>\n\n\n\n<p>\u201cSpark Intelligence places audiences at the core to deliver effective and measurable campaigns. The new initiative fuses JOLT\u2019s first-party data to connect our EV charging audience with brand campaigns. The platform provides an ecosystem that allows advertisers to meet our growing and high value audiences where they are.\u201d<\/p>\n\n\n\n<p>Spark Intelligence is the first expression of JOLT\u2019s new brand positioning, \u2018Spark Change\u2019 which reflects JOLT\u2019s journey as a future-facing public utility that transforms the EV charging market and the way brands harness DOOH.<\/p>\n\n\n\n<p>Among its innovations, JOLT is the only out-of-home company that has access to rich first-party data. JOLT continues to grow its multi-channel advertising offering, recently adding video and rich media ads to its suite of mobile advertising products.<\/p>\n\n\n\n<p>JOLT recently announced plans to roll out 130 additional new digital advertising screens across Sydney, significantly expanding its reach in high-traffic areas. It follows major agreements to roll out thousands of EV chargers across Canada, and the growth of JOLT\u2019s UK and New Zealand networks.<\/p>\n\n\n\n<p>This growth follows JOLT\u2019s increasing scale across Australia and New Zealand, delivering more than 250 million MOVE-verified monthly impressions across its network.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers able to leverage audience-centric planning and real-time analytics to reach target customers JOLT, Australia\u2019s sustainable digital out-of-mome media and EV charging network, today announced the launch of Spark Intelligence, an industry-first data platform designed to revolutionise the way out-of-home media is planned, traded and reported on.&nbsp; The new platform harnesses advanced audience analytics to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v27.2) - 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