{"id":6615,"date":"2025-07-11T12:44:42","date_gmt":"2025-07-11T02:44:42","guid":{"rendered":"https:\/\/joltcharge.com\/au\/?page_id=6615"},"modified":"2025-07-15T15:08:48","modified_gmt":"2025-07-15T05:08:48","slug":"audience-insights","status":"publish","type":"page","link":"https:\/\/joltcharge.com\/au\/audience-insights\/","title":{"rendered":"Audience Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6615\" class=\"elementor elementor-6615\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab936d9 e-flex e-con-boxed e-con e-parent\" data-id=\"ab936d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-861edd4 e-con-full e-flex e-con e-child\" data-id=\"861edd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04e7b85 elementor-widget elementor-widget-heading\" data-id=\"04e7b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Powering Change: Meet the tech-forward EV audience driving a new era of movement and media<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e83a2ad elementor-widget elementor-widget-text-editor\" data-id=\"e83a2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Australia\u2019s EV drivers are reshaping how we move, live and consume. And they\u2019re not just changing lanes\u2014they\u2019re changing mindsets.<\/p><p>This report draws on exclusive first-party data from over 1,100 JOLT customers to uncover how EV charging has evolved from a utility into a lifestyle touchpoint\u2014and how brands can capture the attention of progressive audiences through the street furniture of the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353385b elementor-widget-mobile__width-inherit elementor-laptop-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"353385b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#web-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Customer Insights Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-654ba57 e-con-full e-flex e-con e-child\" data-id=\"654ba57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a25003 elementor-widget elementor-widget-image\" data-id=\"4a25003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT_MARKETING_VIC__17032025-25-1024x683.jpg\" class=\"attachment-large size-large wp-image-6616\" alt=\"\" srcset=\"https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT_MARKETING_VIC__17032025-25-1024x683.jpg 1024w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT_MARKETING_VIC__17032025-25-300x200.jpg 300w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT_MARKETING_VIC__17032025-25-768x512.jpg 768w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT_MARKETING_VIC__17032025-25-1536x1024.jpg 1536w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT_MARKETING_VIC__17032025-25-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9cb79d e-flex e-con-boxed e-con e-child\" data-id=\"c9cb79d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25d4bd7 e-con-full e-flex e-con e-child\" data-id=\"25d4bd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-25be0d9 e-flex e-con-boxed e-con e-child\" data-id=\"25be0d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a08db elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d8a08db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"42\" height=\"57\" src=\"https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2023\/07\/JOLT-Icons-Charger_layerstyle.svg\" class=\"attachment-full size-full wp-image-2092\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Inside the report:<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ba8b9 elementor-widget elementor-widget-text-editor\" data-id=\"37ba8b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How better tech, EVs and charging infrastructure is powering the shift<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What charging moments mean for consumer behaviour and spending<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The rise of location-based engagement, media dwell time, and mobile usage<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why EV charging stations are becoming high-value, real-world media spaces<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3212c1b elementor-widget-mobile__width-inherit elementor-laptop-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3212c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#web-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Customer Insights Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b4682 e-flex e-con-boxed e-con e-child\" data-id=\"12b4682\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5f54f elementor-widget elementor-widget-image\" data-id=\"5b5f54f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-137-scaled.jpg\" class=\"attachment-full size-full wp-image-6617\" alt=\"\" srcset=\"https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-137-scaled.jpg 2048w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-137-300x200.jpg 300w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-137-1024x683.jpg 1024w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-137-768x512.jpg 768w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-137-1536x1025.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2371e elementor-widget elementor-widget-image\" data-id=\"bf2371e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-115-scaled.jpg\" class=\"attachment-full size-full wp-image-6618\" alt=\"\" srcset=\"https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-115-scaled.jpg 2048w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-115-300x200.jpg 300w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-115-1024x683.jpg 1024w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-115-768x512.jpg 768w, https:\/\/joltcharge.com\/au\/wp-content\/uploads\/sites\/10\/2025\/07\/JOLT-115-1536x1025.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62e8dbe e-flex e-con-boxed e-con e-parent\" data-id=\"62e8dbe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1153f5 e-transform elementor-widget elementor-widget-menu-anchor\" data-id=\"a1153f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-200,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-100,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"web-form\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ee645d e-con-full e-flex e-con e-child\" data-id=\"2ee645d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1832df2 elementor-widget elementor-widget-heading\" data-id=\"1832df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download the Report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41881ee elementor-widget elementor-widget-heading\" data-id=\"41881ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Fill out the form below to instantly access your downloadable PDF report.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d190f elementor-button-align-end jolt-form__with-checkbox elementor-widget elementor-widget-form\" data-id=\"23d190f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Audience Insights Form\" aria-label=\"Audience Insights Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6615\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"23d190f\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Audience Insights - JOLT Australia - Electric Vehicle Charging Network\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"6615\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_b86d869 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_b86d869\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_b86d869]\" id=\"form-field-field_b86d869\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_658cf6a elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_658cf6a\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_658cf6a]\" id=\"form-field-field_658cf6a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_8de38b9 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_8de38b9]\" id=\"form-field-field_8de38b9\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" checked=\"checked\">\n\t\t\t\t<label for=\"form-field-field_8de38b9\">By submitting this form to access the report, you agree to receive occasional email updates, insights and news from JOLT. 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And they\u2019re not just changing lanes\u2014they\u2019re changing mindsets. This report draws on exclusive first-party data from over 1,100 JOLT customers to uncover how EV charging has evolved from a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-6615","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Audience Insights - JOLT Australia - Electric Vehicle Charging Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joltcharge.com\/au\/audience-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience Insights\" \/>\n<meta property=\"og:description\" content=\"Powering Change: Meet the tech-forward EV audience driving a new era of movement and media Australia\u2019s EV drivers are reshaping how we move, live and consume. 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