Powering Change: Meet the tech-forward EV audience driving a new era of movement and media

Australia’s EV drivers are reshaping how we move, live and consume. And they’re not just changing lanes—they’re changing mindsets.

This report draws on exclusive first-party data from over 1,100 JOLT customers to uncover how EV charging has evolved from a utility into a lifestyle touchpoint—and how brands can capture the attention of progressive audiences through the street furniture of the future.

Inside the report:

  • How better tech, EVs and charging infrastructure is powering the shift
  • What charging moments mean for consumer behaviour and spending
  • The rise of location-based engagement, media dwell time, and mobile usage
  • Why EV charging stations are becoming high-value, real-world media spaces

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